posted by: Jessica Storry

Using video content to elevate your communications

“One minute of video is worth 1.8 million words”. This is according to Forrester researcher and digital marketing expert, James L. McQuivey. Visual content is the most compelling way to convey complex, visionary and often large amounts of information in a short space of time and something we can create to capture the attention and imagination of our client’s audience.

We were recently commissioned to create a piece of impactful, emotive video for our client, a ‘Big 4’ professional services company. The video was intended as a powerful scene-setter for a software coach day and since then, has been employed by the client for a multitude of uses.

The Brief

The challenge was to create a piece of ‘visual content’ to galvanise and focus the delegates at the start of the event; engaging 1,200 delegates in the round at Battersea Evolution.

The content of the video needed to reflect a rapidly changing business environment, to reduce any apprehension people felt about the impending change and to promote positivity towards this technology-based business transformation.

The video had to illustrate: this is the world today, this is where the company is now and where it would like to be in the future, and this is how you (employees) will influence our journey on this new direction.

Execution

Working closely with our partners at WHP Creative and the client’s internal team, the video was designed to convey the client’s message.

On the day of the event, a combination of the four 12K laser projections, lighting and soundtrack created a strong sense of anticipation and amazement.

Results

The video worked perfectly to achieve the goal set out by the client. It increased audience engagement with the coach day, but even more so in its use beyond the event. The video was repurposed for an exhibition and four other environments for the client. After gaining such a positive audience reaction across the company, it was taken client-side and is now in the process of being re-edited for use across our client’s social media platforms.

At Chameleon, we create visual content to be multifunctional; having the ability to be readjusted for a range of different situations, environments or contexts for minimal additional investment. We agree with James L. McQuivey! Video content works and can be an incredibly powerful component to a corporate event or communications strategy.

Check out the video below…