event details
Venue – Multiple Nationwide
Client – Topps
Type of event – Nationwide Brand Roadshow
Delegates – 4000+
the brief
Following a successful previous tour, Topps engaged us again for the recent Match Attax Tour across the UK and Ireland. Targeting football fans aged 5-11, the event featured stage shows with influencers, football activities, a swap area, shops, and meet-and-greet opportunities. Our role included venue sourcing, tour timeline development, technical production, logistics, and on-site management. We secured four locations—Milton Keynes, Liverpool, Newport, and Dublin—with venues accommodating up to 1,000 attendees per show.
the concept
The event design featured a large stage for pack openings and freestyle football, twin-projection screens with camera relay, a custom desk for showcasing cards, live TikTok video recording, branded photo opportunities, queueing systems, and efficient equipment logistics. A backstage area ensured smooth talent management and storage, while self-contained setups minimized venue dependency
the delivery
We introduced structured queueing barriers to improve attendee flow, raised the stage with camera relays and larger screens for better visibility, and ensured there was ample seating and refreshments for parents. A new ticketing system reduced entry times by 65%, while optimised shop layouts and additional photobooths enhanced efficiency, engagement, and customer experience.
The event was a success, delivering a seamless experience with high attendee satisfaction and brand engagement.
