what we did / how we did it

event details

venue: Menagerie Bar and Restaurant, Manchester
type: awards and recognition evening
delegates: 300

The brief was to create something remarkable, unusual and a little bit eccentric.  We went against convention and chose a Manchester restaurant and an unusal theme. 

300 Virgin Media staff eagerly anticipate The Sparkle Awards each year – it’s a highlight in their calendar and they’re fiercely contested. Last year we smashed it by delivering a Sparkle Like a Rockstar event at Victoria Warehouse, Manchester and our aim was to top it!

Virgin’s delegates were entertained by trapeze artists serving champagne, fire dancers, animal headed staff and magicians – not to mention their very own “Johnny Depp”.

the brief

Midlands or North, but we knew that 80% of their staff are based in Manchester and travel time from the office was an issue.

They wanted “different”… and these guys meant it. Understanding their brand meant we knew we could push the boundaries. They wanted a full service solution that encompassed their travel and accommodation as well as full production, creative design and entertainment – so we considered our list of trusted partners to find the right fit.

the concept

We found the perfect partner to do the parts we don’t, The Appointment Group in Manchester. We had worked with their Event Manager, Nicole Unsworth on the event last year and once again she delivered in spades on the venue find, travel and logistics. Together we put forward a creative concept that worked at Menagerie – an amazing Bar and Restaurant that we could take exclusively and design the creative concept around.

The theme we put forward was “expect the unexpected”. From roaming performers, to “Heston” style food and a cat walk stage complete with “Johnny Depp” host – the whole event would challenge preconceived ideas around awards ceremonies.


the delivery

Because we knew the Virgin brand could take it we had licence to have fun.  The event involved a raft of actors, entertainers as well as the Senior Board members – so had to be carefully designed and scripted and rehearsed.

Our production solution involved imaginative lighting design, the latest LED technology, zoned sound and pyrotechnics – the evening quite literally went with a bang. We unleashed this creative and bizarre fun whilst maintaining our flawless production.  To have exceeded the previous year was a huge tick for the team.

what they said

A massive THANK YOU to you for a simply amazing event. We are hearing such fantastic feedback and that’s all because of how incredible the venue, production and general concept were. I absolutely loved every single second of it, and I’m actually very sad it’s all over. The best event I’ve ever had the pleasure of being involved in. Thank you.

Charlotte Mann Channel Coordinator, Virgin Media Business