what we did / how we did it

event details

venue: Battersea Evolution, London

type: training event

delegates: 1,200

Our client, a professional services company implemented a new CRM system to build deeper client relationships build a stronger, more profitable business. Their mission was to motivate, engage, excite and inspire their group of 1,200 nominated coaches who’d be responsible for company-wide roll out of the software to over 20,000 employees.

the brief

Our client gave us the challenge of producing a high energy, 1-day event which would inspire an entire firm to utilise and implement a new CRM software. To get the best from the new system we needed to get delegates to understand the benefits it offered to the company and each other. Every delegate needed to leave the event feeling engaged, inspired and fully supported in their mission to implement the software company-wide.

the concept

Our solution was dividing the huge blank canvas of Battersea Evolution up into intimate breakouts and surgeries which surrounded a central plenary area where speakers presented dynamically in the round to keep the audience engaged. We took them out of their comfort zone and added an external facilitator who took the pressure of holding the day together off their hands, kept the audience engaged and allowed the presenters to concentrate on their specialist subjects.

the delivery

The central plenary was surrounded by 4 huge 27m x 4m semi-circular walls that created the main presentation area.  These walls were designed to be working spaces, creating writing and feedback spaces.  The whole space became immersive with the clever use of interactive arches and inflatable light up dome structures to house breakout sessions.  Each breakout was crafted around a different subject and delivered in a different way – technology, role play, actors, game show styles were all utilised to keep energy levels high.

The set-up of the day catered to those who wanted to hear about the software, those who wanted to see it demonstrated and those who wanted to try it out, allowing all delegates to get involved and take as much from the day as possible.

Despite only a 7-week development time-frame and event requirements changing every day, our team worked tirelessly to deliver an outstanding event.

what they said

‘Thank you for being a MASSIVE part of making today a huge success. Kevin and Kev were buzzing and I believe we had a motivated enthused and engaged set of coaches which was the aim of our very first meeting.’