We knew the guests may have been initially disappointed at the prospect of the awards taking place in a location they see daily. We had to make sure they walked in feeling wowed, surprised and excited by what they saw. The solution was to take their corporate colours and design a funky “art gallery” feel. Our production team drew up exciting visuals which used bold geometric shapes incorporating our client’s colour palette to stay within brand guidelines.
Once the idea was signed off our production team used CAD designs to make scale models to gauge physical space, angles and how lighting effects. Lighting was vital to our concept, it transformed the atmosphere.
We experimented with materials, built prototypes. Sustainability is a core concern our client and we took this on board, using responsibly sourced materials and taking recycling considerations into the design. We used lighting filters instead of heavy acrylic to keep resources down, ensure a high-quality finish and reduce weight to allow larger sections to be hung on fixing points.
We experimented with paint and timber, deciding on a boxed 3D look using graduated metallic paint to give the appearance of metal. Each of the 40 triangles were individually CAD designed and cut by hand to get a seamless finish.
One of the biggest challenges was transporting everything to London without damage – we took spares – we love contingency.
The final effect was beautiful. The organisers and delegates were thrilled.